Urbana Remodeling | Renovation & Remodeling Firm
As Urbana Remodeling shifted its focus toward digital marketing, they required a visual identity that reflected their expertise in home transformations. I was tasked with creating a brand system that felt professional and modern while remaining rooted in their core business of residential remodeling. This involved designing a minimalist, house-inspired logo and extending that identity across a comprehensive suite of physical marketing assets to ensure brand consistency everywhere—from the client’s doorstep to the side of a service truck.
Designed a sleek, modern logo that uses clean lines to represent a home, immediately communicating the firm's focus on high-quality residential remodeling.
Developed a cohesive visual language applied to both digital platforms and physical assets, including business cards and brochures.
Created high-visibility truck magnetic posters, turning their service vehicles into moving advertisements that maintain brand professionalism on-site.
Unified the brand’s look and feel across all touchpoints, reinforcing the credibility and "social proof" needed to convert new digital leads.
