In mid-2024, I collaborated with a UK-based entrepreneur to translate a "BestBuy-inspired" retail concept into a localized marketplace platform. The project required balancing a dual-track challenge: building a trustworthy brand identity from scratch while engineering a frictionless user journey for a complex inventory of goods. Although the app is currently in development, we have successfully established a visual language and an interactive interface that prioritizes accessibility and ease of purchase.
Designed a seamless browsing and checkout flow specifically optimized for users to discover and purchase discounted items without obstacles.
Developed a comprehensive brand persona that resonates with the retail sector while establishing professional credibility for a new market entry.
Applied information architecture principles to a vast retail catalog, ensuring a structured and intuitive exploration experience for the end user.
Created high-fidelity interactive interfaces that elevate the overall user experience, serving as the blueprint for the ongoing development phase.
What is Club Card Local?
ClubCard Local is a platform that has derived its concept from BestBuy but by being an advocate for small scale retailers. The small business owners simply update the page of their shop on the platform with near to expire products or services at discounted prices for the benefit of users.
How does Club Card Local work?
Visual Brand Identity
The ClubCard Local logo draws inspiration from QR code patterns. Within the logo, abstract elements form the platform's name, "ClubCard," subtly hidden beneath a monochromatic red design.
User Flow
Wireframes
Design System
Design Layouts
